Sep
4
New York Flagship Store
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Celine Opens New York Boutique Designed by Slimane
Hedi Slimane has done a lot of things throughout his career, gained a big name as one of the world’s best-known fashion designers. Now, he has added a new talent to his CV.
Celine opened a new store concept on New York’s Madison Avenue on Monday and creative director Hedi Slimane was the responsible for the design.
Being the first designed store for the brand, Slimane (creative director for the French fashion house since January 2018) outdid himself with a perfect blend of the designer’s signature aesthetics with artworks specific to the site.
This new architectural concept is the first of a new retail strategy for Celine that includes similar locations in Tokyo, Paris and another one in New York during this month. Los Angeles, London, Milan, Shanghai and Beijing are in the plans for later in the year.
The new Madison Avenue flagship, that replaced an existing Celine store, reopened with a 5000 square-foot space comprised of wooden furniture over Basaltina floors, with white walls and black granite shelves.
“Celine has a great distribution network and high-quality visibility, but no large stores. We need to open flagships in major cities — larger stores that can accommodate men’s wear and newly expanded women’s collections.”
– Séverine Merle
The contrast of the natural materials with the heavy color palette give the new store an aesthetic that’s both chic and austere. It is definitely one of those spaces where you come for the clothes and stay for the architecture.
Celine’s CEO, Séverine Merle, recently spoke about the renovations and additions of new flagships and unfolded that the intent is to increase the brand‘s visibility and accommodate both the men’s and women’s lines.
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What do you think about this new brand concept for the French brand Celine? The New York Flagship Store seems to be opening doors for a very well structured plan for the brands’ growth and we’re looking forward to all the new ones.
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