Sep
4
Take A Look At Reddymade’s Times Square Art Installation – Valentine’s day was yesterday, which means that another Times Square Valentine Heart Design Competition happened!
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Each year, the competition invites New York City-based architects and designers to design an icon that communicates and celebrates love in the heart of this dynamic city. And it was the design firm Reddymade that won the eleventh annual Times Square Valentine Heart Design Competition! Take a look:
It was a leader in today’s global design culture that win the 2019 competition. Architecture and Design firm Reddymade was founded by Suchi Reddy in 2002. Since its inception, the firm has been lauded for its formal experimentation, its imaginative use of color and passion for innovative materials.
“X (2019), Reddymade’s winning design for the eleventh annual Times Square Valentine Heart Design Competition, explores how love emerges within communities where difference meets equality. An “X” evokes many expressions of interpersonal and civic love, including the written symbol for a kiss, and even the mark of a vote. People from all backgrounds cross paths in Times Square, and Reddymade’s design offers them a meeting point for further exchange and connection.”
X takes its titular form with two crossed aluminum planes, creating a passageway through or a snug meeting place within the 18-foot-tall structure. Round openings at the centers of the planes combine into heart shapes when viewed from different angles. X’s glowing light grows brighter as people gather underneath its intersection.
It’s really mysterious and calls for our curiosity because encourages everyone to experience the different perspectives of the X to discover the magic and beauty on it! Make sure you don’t miss the change to see with your own eyes this masterpiece, the X is in Times Square until 28 February 2019.
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