New York Flagship Boutique
Richard Mille’s Largest Store is in New York.
A two-story oasis of sleek contemporary design, bathed in abundant natural light, the boutique represents a new architectural standard for the luxury brand. Every element of the boutique was carefully curated in order to go along with the artistry and technicity that defines Richard Mille.
A project that’s been 10 years in the making – as the search for the perfect location for the boutique started a decade ago – set ground on 57th Street, also known as “Billionaire’s Row” thanks to the development of ultra-luxury residential skyscrapers in the area.
“From the company’s earliest days, a standalone boutique in New York City has been a top objective for me. But I am never one to rush a project if it isn’t perfect. For New York, where the boutique is an important showcase with global visibility, it was well worth waiting for just the right location, and the right space.”
– Richard Mille
This midtown boutique is Richard Mille’s largest store worldwide, and the brand’s ninth US site.
The renowned New York Design Firm, TPG Architecture, worked with Viridis and the Richard Mille-in house team to design and build the tremendous store. As fans and followers of this strong brand would expect, the needed environment had to embody the brand’s dedication to craftsmanship.
The store features tons of glass, from the 24 massive glass panels to the one used for the customer lift and the lift shaft. The idea of open space and a clean design have never been more strong than throughout this particular boutique.
Black leather wall panels, zip details, some cool wood finishes, and contrasting plush white carpeting are used on the interiors.
The illumination was another thing that created big buzz with the 156 feet of LED lights that help to create a glowing presence at the foundation of the tallest residential tower in all of Western Hemisphere.
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What do you think about the Swiss watch brand new store in the city of dreams? New York is opening doors for a lot of stores and world recognized brands and Richard Mille is sure to capitalize with this New York Flagship Boutique.
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