NY Design Agenda in Milan – MOST Salone: Top invited brands – New York Design Agenda


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NY Design Agenda in Milan – MOST Salone: Top invited brands
NY Design Agenda in Milan – MOST Salone: Top invited brands

"Studio Job - MOST Salone"

The most innovative design event starts, for the second time, in Milan from 9th to 14th April and takes place in Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci. The MOST Salone, happens in Milan’s Design Week and invited some of the Top inventive brands to exhibit their designs and projects in one trendiest event that happens in parallel with the In Salone design event.

New York Design Agenda, in collaboration with My Design Agenda, will collaborate on the coverage of this huge European design event.

Studio JobLensvelt’s collaboration

"studio job"

"Studio Job + Lensvelt’s collaboration"

Studio Job was founded in 2000 by Mr. & Mrs. Smeets both graduates of the Design Academy Eindhoven now based in Antwerp and the Netherlands. The cooperation between Lensvelt and Studio Job started in 2011 with the development of Job Office. In 2012 the Job Cabinet won the Wallpaper Design Award and the Elle Decoration International Design Award.

Piet Hein Eek

"piet hein eek"

‘Through the years, I’ve designed and produced dozens of chairs. When we first started, Nob and I did everything ourselves, from welding and sawing to cutting and pasting. Some of the chairs meant the start of an entire collection of furniture, while others were the outcome of a collection. Most of the chairs were unsuccessful. There are numerous reasons why a product does not become a success. Sometimes the item is too expensive, other times it doesn’t have the right look (way ahead of its time) or it may simply be too heavy or too big. All of these reasons apply to all products, but even more so to chairs. The requirements are highest in terms of construction. Not only that, but a chair has to be comfortable to sit in, i.e. not too straight, too low or too cold, and the price is also subjected to increasing pressure. You often need four or more chairs for one dinner table, causing the costs to add up quickly. But more than with any other product, a chair also symbolises the battle to gain control of practical problems.
There is a story behind the origin of virtually every chair I design. The moment, the client and, first and foremost, the material, technique and handicraft are recurring factors. The stories are often more important to me than the design itself. I call them fairy tales – and fairy tales do not always end well, but are none the worse for that. One of the books about Jean Prouvé, for example, contained a chair that was actually a bit of a failure. The proportions lacked cohesion and the chair was worn out to boot. But, all the same, it’s my favourite chair because the journey towards perfection without achieving the goal is so telling. On many an occasion, I’ve seen highly talented individuals become stranded because they would only create something they were certain would result in a good end product. In that instance, the result becomes more meaningful than the process, while it is in fact a mastery of the process that safeguards the result. This is why a book is published of every chair and seating object ever conceived by me.’


Oscar Zieta


"oscar zieta"

During the Salone Internazionale del Mobile this year Zieta Prozessdesign, the design and engineering studio established by Oskar Zieta, will be launching a new system of modular furniture „3+” in Spazio Olona . This is not only name of collection, but especialy a new innovative technology of stabilisation of thin metal sheets „3+”. At the stand also will be present ultralight and bionic furniture made in FiDU technology invented by Oskar Zieta too. You will can take a part in production process and make your own product!

American Design Club



The AmDC aims to foster camaraderie and connection between designers by creating platforms for sharing inspiration, ideas and resources, that encourage and promote the efforts of emerging designers in the United States, since its foundation in 2008.

Euell Furniture

"Euell Furniture"

Phillip Euell is a an American furniture maker living in Paris, evolved an aesthetic that evokes the American minimalist tradition while remixing shapes and forms present in post-war european design movements.

Tom Dixon

"tom dixon"

This year tom Dixon take visitors through two contrasting environments, the rough and the smooth, a story of opposites where the brand have spotted two seemingly contradictory themes in our new collection and decided that they go really rather well together.
Via Boca do Lobo Blog

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