Creating that distinctively recognizable yet truly original ad campaign can be a challenge even for luxury fashion houses of Paris, New York, Milan and London. Top fashion brands are renowned for pulling all stops to ensure the individuality of their ad campaigns.
Enlisting renowned fashion photographers such as Steven Meisel, Mario Testino, Tim Walker and duo Mert Alas and Marcus Piggott and hiring the “of-the-moment” models such as Karmen Pedaru, Bianca Balti, Joan Smalls & Saskia de Brauw, fashion houses aim to maximize their chance of success. This is a must see compilation.
The Top 10 Fashion Ad Campaigns of 2012 are:
8 – Valentino Spring Summer 2012– Summer Romance: Set in Pezos, an abandoned mining town in Mexico, the fashion campaign evokes a feminine & poetic fantasy of delicate Valentino style.
7 – Gucci Spring Summer 2012– Golden Style: A golden experience showcasing beautiful models lavishly dressed in golden attires, the Gucci campaign is bright as the summer sun.
5 – Michael Kors Spring Summer 2012– The Safari: Making us dream of adventure and voyage, the fashion campaign is set on an African safari of style.
4 – Louis Vuitton Fall Winter 2012 – Train Travel: Set onboard a Louis Vuitton luxury train which was deconstructed, shipped then reassembled in New York City, the features a cast of beautifully clothed models embarked on a historical voyage.
3 – Lanvin Fall Winter 2012– Real People: To keep it real and fresh, Lanvin’s Alber Elbaz decided to photograph real women and men, ranging from 18 to 90, creating a regal to punkish ad campaign.
1 – Dolce & Gabbana Fall Winter 2012– La Famiglia: Set in a traditional Sicilian village, the fashion campaign aims to transcend the many familial values of the luxury brand. Italian beauties Bianca Balti, Monica Bellucci and Bianca Brandolini D’Adda pose while lace making, embroidering and cross-stitching.